About Project

Polycrol is more than 35 years old antacid brand which was initially pushed through doctor channel. The brand had a strong national presence and was a market leader. The objective was to create awareness about the product category and establishing Polycrol as the go-to brand in the category. We strategized a contest campaign. we have asked people to share their amazing recipe with Paan Leaf as one of the ingredients and stand a chance to win gift vouchers worth Rs. 10,000 and Dinner with Prosenjit.