About Project

i-know is India’s number 1 ovulation strip kit from the house of Piramal Healthcare. The objective of the campaign was to start a conversation about ovulation wellness with couples and creating awareness about the product category.
We promoted Vox-pop video to generate awareness about ovulation. (http://www.vagabomb.com/Things-You-Need-to-Know-If-Youre-Trying-to-Have-a-Baby/)
We did contest asking questions based on AV along with Influencer Activity with mommy bloggers.
creating content around ovulation, how to get pregnant. We hosted a Facebook Live Sessions with a gynaecologist to answer queries
related to ovulation.